How Mobile Commerce Will boost Your Holiday Sales?


With the development in Mobile Commerce, there are certain mobile apps that have been around for quite a few holiday seasons; various retailers are yet not availing themselves for these important marketing and sales tools or are using them ineffectively. And that disinclination to harness mobile or inability to leverage it may be costing businesses sales.

According to the National Retail Federation holiday consumer spending survey, more than half (53 percent) of shoppers those own smart phones make use of their devices to research and purchase holiday gifts.

Earn More Money with Mobile Commerce

To improve the holiday sales via use of mobile apps, following are the 5 points which proves that mobile app is the smartest solution to increase sales.

·         Use QR codes
Retailers need to keep mobile customers in the store to get the most out of mobile this holiday season, by enhancing the in-store experience with QR codes on signage.
With scanning a QR code, customers can be directed to online product pages, where additional information on the product is available, including item comparisons, reviews, price comparisons and the option to buy instantly. By integrating the online experience with the physical one, retailers have a better opportunity to retain both the customer and the sale.
·         Make a mobile special (coupon or discount)
In holidays people are mainly in search as where the offers are going on. Shoppers are always searching for deals from their favourite retailers, especially during the holidays. By sending personalized, time sensitive deals via SMS messages or email marketers can reach shoppers on the go.
Other option is to offer coupons through a mobile coupon website. They'll immediately spot these retailers' coupons and be able to load them to applications.
·         Use geo-targeting
An advanced option to knock consumers on the shoulder while they are on the go is Geo-targeting technology. Almost everybody is out looking for a deal, and having the capability to ding a consumer as they are walking by a store to let them know about a specific discount or promotion happening that is an amazing way to leverage a mobile application.
 ·         Participate in social gifting apps
Using the social gifting apps to send gifts conveniently via mobile are going to be big this season.
These apps will allow even small retailers to take benefit of revenue-boosting mobile strategies that are actually too expensive or hard to implement. These apps make it easier for retailers who wouldn't have been able to pull an app to get into the mobile space and reach more customers than ever before.

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